Diversity of the world’s population Free Essays

string(176) unwelcoming future since UK appears to grasp a propensity of against transient supposition and a transition to network organization rather than multicultural arrangement (Phillimore, 2011). Presentation Assorted variety of the world’s populace has arrived at a point where it is fundamental to deliver and all the more critically to comprehend, the regularly developing test that transcultural nursing postures to the nursing calling. Tending to this issue maintains a strategic distance from segregation and advances balance inside all encompassing nursing practice so as to address patients’ issues. Human services experts ought to be able to convey, regularly, capable consideration and delicate talented correspondence to socially various people (Maier-Lorentz, 2008). We will compose a custom paper test on Assorted variety of the world’s populace or on the other hand any comparative point just for you Request Now To practice proficient nursing in an applied manner all encompassing nursing care centers around physical, passionate, social, ecological and profound angles just as on the possibility that any individual associated with treatment care ought to be treated overall and with pride (Dossey Guzzetta, 2005). One of the zones to be talked about is Transcultural Nursing and Leininger’s Transcultural Theory of Culture Care Diversity and Universality and its exploration empowering influences: the Sunrise Enabler and the Ethnonursing Method. Another zone will be Holistic Nursing Practice and Nightingale’s Nursing Theory of Environmental Adaptation just as the contact between Transcultural Nursing and Holistic Nursing Practice. Nightingale’s hypothesis has been picked over others since she was the first to recognize nurses’ work in a hypothetical system and furthermore in light of the fact that she was viewed as the mother of nursing rehearses (Ellis, 2008). The improvement of culture care hypothesis brought human services experts into another nursing measurement framed by issues, for example, culture foundation, otherworldliness, condition and others that exhibited how culture and medicinal services are connected (Leininger, 2002a). Comprehensive Nursing Practice empowers dynamic correspondence and equal comprehension, underlines the activity of physiological and psychosocial mindfulness, it depends on legitimate reasoning and supports esteems, for example, self-rule and patient wishes and propensities (MacKinnon, 2010). Transcultural Nursing Transcultural nursing might be characterized as a strategy to differentiate and see how people see medicinal services, one-sided by their way of life foundation. The standards of rehearsing transcultural nursing are to give total nursing care to people or gatherings by approaching them with deference and considering their social components. It is tied in with nursing practice applied to social qualities and impediments (Leininger, 1991). Meanings of transcultural nursing join numerous elements that shape the individual’s social direction. These incorporate are age, sexual direction and money related viewpoints. It has been proposed that by disregarding these culture foundation factors, human services experts don't accomplish enough social experience to be consolidated in comprehensive nursing practice (Barnes et al. 2000). This nonappearance may prompt hazardous nursing care and both disappointed patients and experts (Curren, 2006 refered to in Leininger McFarland, 2006, pp.159-160). To advance transcultural nursing care, Narayan (2001) felt that there are four urgent perspectives to expect †mindful, sympathy, receptiveness and adaptability. This shows the patients a social getting, thankfulness, thought and readiness from human services experts that depend on singular consideration. Social instruction and the making of socially skilled consideration experts are perhaps the greatest test yet to handle around the world. For example, in America, as the transient populace increments quite so it does the requirement for decreasing disparities and hindrances, for example, language. Maier-Lorentz (2008) solidly comprehended that such a need could be met by the focusing of bilingual social insurance experts originating from various foundations. In addition, she recommended that so as to give socially skillful nursing care, some information on non-vocal correspondence signs could be of extraordinary worth, all things considered in eye to eye connection, contact, quietness, space and separation, and medicinal services propensities. Green-Hernandez (2004) suggested that as a stage towards multicultural competency, experts that need to manage ranchers ought to acquaint themselves with their particular traditions, for example, utilizing animal prescription for their own conditions as an outcome of living far away from the consideration establishments. To get culture, Andrews Boyle (1997) gave out assorted outlines. For instance, they recommended that by understanding a people’s sayings, experts may get a handle on information on the social qualities shared by that populace. The creators likewise focused on the significance of culture information when running over two unique approaches to see taking. For one culture it may not be worthy while for another, for example wanderer individuals, it might be alright, as long as it is originating from a superior off individual. Besides, they additionally found, through analysts, that various societies may believe that by being a requesting persistent, the treatment they get may improve. Riley (2004) announced that a chief test for attendants in an ethnically extraordinary society is correspondence. Words as well as tone and volume structure spoken correspondence which in various societies contrasts enormously. For instance, Thai individuals are viewed as not going on and on as they trust it is an indication of foolishness though Cuban individuals are content with talking vociferously. He likewise brought up that Europeans are not scared of discussing feelings though Asians are reluctant to do as such. Concerning correspondence without words Riley (2004) clarified that eye to eye connection isn't constantly anticipated. For cases, in Native America and Asian societies it is hostile and among Muslim Arab ladies it is permitted distinctly to their spouses. Along these lines, he distinguished the significance for social insurance experts to be socially mindful. Phillimore (2011) investigated the test of arrangement of decent variety needs in the UK dependent on considers done on social insurance administration arrangement to new vagrants, during 2007/08 in Birmingham. She expressed that with political powers needing to lessen government assistance support for new transients, such arrangement turns out to be a serious test. She likewise accepted that, over the long haul, this dismissing of medicinal services needs will prompt further issues for the human services framework that in any case could be kept away from by simply giving what is required now: social and language administrations and wellbeing support. It was likewise recommended that in today’s political atmosphere offering of ethnically explicit arrangement by the network and for the network, brings about the nearby needs not being met, as the current GP frameworks are now overstretched. She presumed that various transients are sentenced to an unwelcoming future since UK appears to grasp an inclination of against vagrant notion and a transition to network organization rather than multicultural arrangement (Phillimore, 2011). You read Decent variety of the world’s populace in classification Paper models The Culture Care Diversity and Universality Theory by Madeleine Leininger In the 1950’s Madeleine Leininger, a medical attendant anthropologist, understood that nursing practice was requiring a hypothesis to permit individuals to change nursing into a further developed and useful control that provokes medical caretakers to open up to social assortment and all inclusiveness (Leininger, 2006). This was created as a reaction to the interest for multicultural consideration which was massive but then fragmented the same number of human services frameworks didn't think about the requirement for uniting society and nursing care (Giger Davidhizar, 2008). The way of life care assorted variety and comprehensiveness hypothesis created by Leininger in 1991 (Leininger, 2002a) is one of a kind in that it centers around equipped consideration, can be utilized upon any culture and is put together with respect to people as well as gatherings and families as well. The hypothesis tends to the significance of a reliable social fitness instrument to procure social mindfulness through a consistent learning demeanor and endorsement towards human contrasts and rights by medicinal services experts (Burford, 2001, refered to in Baxter, 2001, pp. 202-203). Leininger (2002a) demanded the significance of transcultural information as an apparatus to maintain a strategic distance from human acts, for example, the occasion of September 11, 2001. She at that point proposed the way of life care hypothesis as the most comprehensive way to deal with bit by bit change the wellbeing framework. This genuinely necessary change requires comprehension of people in manners that distinguish and regard their social foundation and will lead us to see such transcultural consternation. The hypothesis was utilized in an investigation among Hispanic home consideration patients in the US, 2007, so as to recognize social needs. Accordingly, care conveyance improved in certain zones and there was a recommendation portraying the utilization of the model as an apparatus to decrease costs in the social insurance framework (Woerner et al. 2009). Leininger’s hypothesis applies not exclusively to races from various foundations yet additionally to today’s disputable gatherings, for example, transgendered individuals, crippled individuals , the adolescent, destitution and the destitute that may represent a specific level of trouble of comprehension to social insurance experts. There is additionally an understanding that, on account of Leininger’s culture care hypothesis, the nursing calling today realizes how to take into consideration culture when taking care of people and has a broadly spread caring way of thinking in emergency clinics (Clarke et al. 2009). For this model to help the medicinal services proficient to comprehend factors as significant as the executives and strategies, just as having the option to ponder their choices and activities, Leininger planned two to

De Beers and US Anti Trust Law Case Study Example | Topics and Well Written Essays - 750 words

De Beers and US Anti Trust Law - Case Study Example With the disclosure of enormous mines in South Africa, the precious stone accessibility on the planet advertise out of nowhere arrived at a high. So as to guarantee that the costs of the precious stone in the market are kept up, the provisions must be restricted. The excavators in South Africa which was the lead maker of jewels, began cooperating and made a 'cartel' that would talk about and choose the cost of precious stones on the planet showcase. This cartel was framed with De Beers in the number one spot and they composed the whole activity of shaping this underlying organization that would canalize and fix the provisions of precious stones on the planet advertise. This additionally guaranteed each body in the exchange profited on the grounds that it kept up the cost of the jewel on the planet showcase without permitting it to fall or rise extraordinarily. When the precious stone mines in different areas of the world were found, the South African authority over the world market regarding the provisions of the jewel mines descended. More mines in Angola, Russia, Congo and Zaire began to overwhelm the world market and the South African offer in the market boiled down to 17%. Be that as it may, De Beers by upholding clear business and financial control available could manage these individuals likewise and guaranteed that the cost of precious stones doesn't fall and kept on rising or balance out in any event, when the provisions of jewels continued rising. This implied De Beers needed to purchase out from the market a portion of the jewels that was accessible to carry security to the estimating. This brought about an enormous reserve for De Beers. The organization depended on both purchasing just as selling of precious stones so as to cut down the costs or raise the costs as the need might be. This guaranteed precious stone cost was levele d out and the excavators didn't endure. De Beers and the US Government De Beers has been a rehearsing imposing business model. They would in general control the cost of the precious stone market and this implied they abuse the US Antitrust law and its administering standards. De Beers was abusing all of the Anti-trust law standard with the exception of the shopper security which De Beers says it covers. In any case, at that point, even that would be under inquiry on examination. US Diamond Dealers generally managed the purchasers of De Beers precious stones. The personality of the precious stones is lost once they arrive at the shore of US. Despite the fact that the precious stones are not known to have started from De Beers, the organization as a brand was very notable. The US government and its Department of Justice were additionally mindful of the infringement of De Beers and they have found a way to bring them under the book however these are yet to emerge. The relationship with the precious stone dealers in US and that of the legislature is positiv ely not one for long and supported relationship. It must be immediate and legitimate to be maintainable. So as to do this, either the organization should change its technique for activity or change the law to oblige such a change. De Beers, the Illegal exchange and the US Market The structure made by the counter trust law is in accordance with the thinking about the best personalities on financial aspects. Notwithstanding that, any infringement of the fundamental rule of industrialist and free financial aspects would just prompt the rot of the structure so deliberately raised. De Beers is a violator

Thurmond, Strom

Thurmond, Strom Thurmond, Strom (James Strom Thurmond) thûr ´m?nd [key], 1902â€"2003, U.S. senator from South Carolina (1954â€"2003), b. Edgefield, S.C. He read law while teaching school (1923â€"29) and was admitted to the bar in 1930. Thurmond was elected (1932) a state senator and became (1938) a circuit-court judge. After serving in World War II, he was elected (1946) governor of South Carolina. In 1948, Thurmond was nominated for president by the States' Rights Democrats ( Dixiecrats ), southerners who bolted the Democratic party in opposition to President Truman 's civil-rights program; he won 39 electoral votes. In 1954 he was a successful write-in candidate for U.S. Senate. In 1957 he staged the longest filibuster in Senate history, speaking for over 24 hours against a civil-rights bill. Thurmond switched from the Democratic to the Republican party in 1964, and later chaired the Senate judiciary (1981â€"87) and armed services (1995â€"99) committees. In 1996 he became the oldest sitting, a nd in 1997 the longest serving, U.S. senator in history (Robert Byrd surpassed him as the latter in 2006). The posthumous revelation in 2003 that he had a daughter in 1925 with an African-American maid and that he and his child had had a warm relationship proved a thought-provoking footnote to his career. See J. Bass and M. Thompson, Ol' Strom (1999); J. Crespino, Strom Thurmond's America (2012). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

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Establishment Plans for Small Business Ventures - Free Essay Example

Sample details Pages: 7 Words: 2077 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? PRODUCE ESTABLISHMENT PLANS FOR SMALL BUSINESS VENTURES Introduction This assignment is based on small business management and will describes what steps one has to take so that he can meet his vision and mission statements to achieve the goals of the organization. Customers are considered as a king in all businesses. While making this assignment, we can know how to make Customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s satisfaction, how to compete with the competitors, ways to increase the sale of product and maximization of profit. Don’t waste time! Our writers will create an original "Establishment Plans for Small Business Ventures" essay for you Create order Part One: Explore and Articulate Business Vision Concepts Answer 1.1 We have taken vision statement of puma. The vision of puma: Fair, Honest, Positive, Creative. Puma believe that our position as the creative leader in sport lifestyle gives us the opportunity and the responsibilities to contribute to a better world for the generation to come. A better world in PUMA vision à ¢Ã¢â€š ¬Ã¢â‚¬Å" would be safer, more peaceful and more creative than the world we know today. The 4 keys is the tools we develop to help us to stay true to puma vision and we use constantly asking customers about their needs and requirements and we are being honest, fair, positive and creative in everything we do. Answer 1.2 As the PUMA have good brand name it is popular in the entire world for its quality and sports lifestyle products. So the main thing of its vision statement has to maintain quality of its products. PUMA has to listen about the needs and requirements of the customers and provide produ ct according to them. As the puma is famous for its sports life style products so the products should be comfortable and light weight. Answer 1.3 For small business to established, vision concepts are such that it is easily liked by people for their good quality products. To establish a business proper planning is necessary where to start a business because place is important to any business. We should start a business according to people living in that particular area. What trend is going on and what they like or what are their needs and requirements of the people living in that area. Also living standards of the people is very important in success of any business. Answer 1.4- The culture of Puma is unique and has been one of the key reasons behind the success of the company. We are focused on ensuring that we provide great value products for our customers every day. Puma has an extensive programme of environmental and social initiatives, which we feel are improving our commu nity and our environment. View our Triple Bottom Line Report for more information about our most recent environmental and social activities. We aim to ensure that these values flow on to our stakeholders our team members, customers, suppliers, shareholders and our community. The big businesses like Puma and the Nike shoes interact with their customers to get knowledge about what kind of shoes they wanted and what is the latest trend going on. They hear customers and try to bring what they want. This helps them to achieve their vision statement and also they share their motive with their employees and motivate them to achieve. Vision Statement of PUMA:- Pumaà ¢Ã¢â€š ¬Ã¢â€ž ¢s vision for the next ten years à ¢Ã¢â€š ¬Ã…“Inspire the world, create the future.à ¢Ã¢â€š ¬Ã‚  Pumaà ¢Ã¢â€š ¬Ã¢â€ž ¢s arm envisions a future where just about everything you see and touch from the walls in your house and the floor you walks on to your car windows and coffee mugs is a display powered by Pumaà ¢Ã¢â€š ¬Ã¢â€ž ¢s services. On one hand, Pumaà ¢Ã¢â€š ¬Ã¢â€ž ¢s display vision of the future probably isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t that far off in a number of ways: soon, everything will be connected. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also pretty terrifying though, in that it depicts a world where ità ¢Ã¢â€š ¬Ã¢â€ž ¢s impossible to escape all of these products and services for even a moment. 1.3 Small Business venture:- In small business to established, vision concepts are such that it is easily liked by people for their good quality products. To establish a business proper planning is necessary where to start a business because place is important to any business. We should start a business according to people living in that particular area. Also living standards of the people is very important in success of any business. Vision:- To develop into a most popular and successful product in particular areas. Being the best means providing outstanding quality, service, and pri ce which should satisfy the customer and get a view that they have got value for what they spent. Part Two: Formulate and Communicate an Ethical Framework for Business Operations Answer 2.1 Business value: For start of new business first thoroughly look out place where someone want to start business, like look financial conditions of people living in that area and possibility of expansion of business. Personal values: values like faithful contribution of all workers working in business. Loyalty towards the enterprise so that business runs in proper way and serves quality products to the people. Ethnic value: The code of moral principles and values that governs the behaviour of a persons or group with respect to what is right or wrong. Treat the customers nicely, so that the feel comfortable while eating. No barrier of racism should be there Social values and responsibility: Treat people nicely, Increased percentage of overall sales growth, increased percentage of profit growth, improved customer service, continued high quality products. Answer 2.2: Policies for business practices Customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s policies- We should make some policies in favour of customers some of them would be: Customer relationship must be very good. Listen to customer first-what they really want in product Guarantee and warrantee policy Refund policy Discount on special occasions Policies for the Employee: Income Policy, Attendance policy, A policy for giving views in meetings, Policies related to rewards. Policies for Competitors: We should do that competition which will not cause some problem in market. Making awareness about which new products are introduced by the competitors. Find youà ¢Ã¢â€š ¬Ã¢â€ž ¢re lacking points compared with competitors. Comparing their price offered to customers on special occasions. Policies for communities: We will make policies for different communities by providing them jobs during vacancies and by providing awareness of their health and safety by organizing some seminars and plays. Part Three: Identification of Meaning of Fostering Entrepreneurship and Innovation Answer:3.1 The most important persons who are giving their contribution in achieving the objectives in the business are employees and if the company thinks that their employs are doing well in their job they should be rewarded by giving incentives. Owner can give some offer to them like holiday packages or tour trip. Promotion can also be a good idea for the hard working employees. We can give them some discount on products. One another way of rewarding is by giving honor to the hard workers during special parties organized by business. Answer 3.2: Plans for improving our services 1. by taking feedback and ideas directly from the customers: Feedback will be helpful to know the services provided by the business and if there is something to improve, can be improved at time. 2. By making all types of shoes available in the showroom: This will attract the customers to buy the product according to their need. 3. By keeping suggestion box: Suggestion box will help the business by getting different suggestions from their cust omers. By reading suggestion letters a business can get new ideas and if possible can take best ideas into practice. 4. By making facility of internet dealing: We can provide internet facility to customers because people sometime have no time to visit the shop for shopping internet deals can easily help them to purchase their favourite product just by doing little work on interne. Answer3.3: Innovation involves a wide range spectrum of original concepts, including new ways of doing business, new business models, business application of technology and communities, new management techniques, telecommunication, transport and finance. We will prepare a business plan for our business so that it will go with that way. Recognition of employees does make for a better work place. Recognition can really build up morale and productivity. If you are a manager or employer, it soon becomes pretty clear that using a carrot is far better than using a stick to motivate the people under you. Re cognition goes a long way in providing the carat. Part Four: Establish Business Goals and Objectives and Formulate Strategic Plans for Specific Small Business Ventures We choose Te puke for opening a showroom of shoes because it is beautiful small town where people like to enjoy their leisure time by playing and where people have keen interest in their professions our shop provides all necessities for their feet comfort. Answer 4.1: Objectives Profit maximisation: Providing the best service to the customers, selling quality products at reasonable prices helps to increase sale and hence profit. Full Customer satisfaction: Customers are known as king in every business and first priority should be given to the customer. Customer should be treated well and should be carefully heard. If any customer having any problem with any issue regarding products that should be solved first. Opening of branches in different cities: Having branches in different cities of New Zealan d where people can take advantage of our products. Goodwill of the business: Image of the business display where the business stand. If a business is popular it means the reputation of the business is really good, on the other hand if it is not popular then we have to take some steps to improve our business. Answer4.2:Goals to achieve objectives: Decorated showroom to attract customer. To work legally with every aspect of business. To be aware of government regulation. Do Advertising to increase sale. Having a well talented and experienced staff. Making time to time list of the competitors. Our Business Format: We will write out our basic business concept. Our second point will be to gather all the data that can on the feasibility and the specifics of our business concept. Focus and refine our concept based on the data we have compiled. Outline the specifics of our business. Using a what, where, why, how approach might be useful. Put your plan into a compelling form so that it will not only give you insights and focus but, at the same time, will become a valuable tool in dealing with business relationships that will be very important to you. Answer4.4: Detail Strategies: Business Our business is related to shoes store. Location Te puke, Jellicoe Street. Price we have different prices of products according to their quality. Promotion- Give advertisement in newspaper, distribute flyers in the street and to residentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ mail boxes and also banners etc. Target Market à ¢Ã¢â€š ¬Ã¢â‚¬Å" our target market are people who comes to our shop and visitors. Resources- Employees, money, computers for recording data and other technical tools and all products. Details ownership- Manager has take charge but talented staff will be recruited so. Staffing- Employees can be employed as a full time or part time, depending upon the necessity for the job. If there is any problem regarding less or more employment it will be decided by owner of the shop? However an employee will be good communicator and experienced. Organisational and Operational Management-The owner and some experienced staff members will organise and operate the business. Answer4.5: Appropriation and complexibility of our business plan according to the business opportunity Well we know that today is modern era and the techniques and time is changing day by day. So our business plan should also be flexible (not much) and relevant to the time conditions. Well at some stages we have to change staffs or should train them according to the current or advanced method of business. Well some of the points due to which our business plan can be complex are- Economic factors Legal factors Community factors etc. Answer4.6: Our business plan is very much relevant, informative and advanced, as it has been made according to the practical point of view. Some of the points are given below- Advanced Profitable Low cost (expenses) more profit Perfect Marketing idea Very much understandable On the basis of current market aspects Answere4.7: Documentations of business proposal Clear objectives Clear goals Perfect vision Vision statement Formulated statured Rent $250 per week Power $500 per week Water $150 per week Wages and salaries of employees $2000 per week Internet and phone $100 per month REFERENCE: 1. www.answers.com 2. www.yahoo.com 3. www.google.co.nz 4. www.wikipedia.org 5. With the help of RBC lecture notes

Mountain Dew Free Essays

To gain the market share in the urban centers, it would be interesting to see how Mountain Dew differentiate the product from the competition and whether the benefits of the reduce are communicated effectively using the right channels and propose a redesign of the marketing campaign that could have a universal appeal. According to Finch (2012), the deployment of advertising and other promotional resources for a given brand is dependent upon the strategic goals for market segmentation, product differentiation, and positioning. The current market for Mountain Dew is comprised of 70 percent of white soda drinkers and the marketing would expand their product awareness among young African Americans and Latino In the urban centers. We will write a custom essay sample on Mountain Dew or any similar topic only for you Order Now As a marketing campaign, Mountain Dew had endorsed hip-hop singer Oil Wayne to tract the teens and youth In ass because this age group more Inclined towards help- hop (Stanford, 2012). According to the author of the article, Mountain Dew Wants Some Street Creed, 45 percent of the energetic caffeine-laced sugary drink is sold in the gas stations and convenience store, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase Mountain Dew because their favorite star is appealing to them to be have Mountain Dew. Brett O’Brien is targeting the right market segment, which are teens and young adults in ass by strategically endorsing youth stars including Country star Jason Alden. The marketing strategy Is right on the money because the present youth might become loyal to the brand and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. Therefore, targeting young audience Is profitable strategy for Mountain Dew In the short and long run. Mountain Dew has differentiated its product from the competitors. Firstly, the green colored drink is cadged in green bottles and cans make Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with Complex Media to advertise its biggest soft- drink brand, Mountain Dew, on a new Web site, Green-Label. Mom (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger generation by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mou ntain Dew such as â€Å"Yahoo! Mountain Dew! â€Å", Shore at shooting†, and â€Å"This Is How We Dew† differentiate Mountain Dew as a high profile brand In PepsiCo portfolio. Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretching from California to Louisiana (Stanford, 2012). This could be done by wooing the potential young consumers rather than no benefits of the soft drink, therefore, the marketing team of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew message that â€Å"they ill be able to do what they do with energy† in the new markets said Brett O’Brien (Stanford, 2012). Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the larger audience at once. FIFE world cup is coming soon. Mountain Dew could partner with international soccer players from Mexico to woo young Latino and endorse African American foot ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Considering this marketing cost, a thought of creating a Mountain Dew Anthem by including all the stars from diverse backgrounds would appeal the masses. This will create a brand image of Mountain Dew not within US borders but in foreign markets as well. The forthcoming FIFE world cup will be watched throughout the world; therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is television and radio. Social media such as Backbone and Youth are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the lost share and attract young African Americans and Latino in the urban centers. The marketing strategy of Mountain Dew to endorse various stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain Dew Anthem by integrating variety of domestic and international celebrities, it will appeal the entire younger generation at once. Big screen television is in great demand throughout the world. LCD, LED, and Plasma TV’s fall into the category of big screen TV’s. The product that I would like to introduce into the market is DTV. A TV that will not only display a picture but also gives an experience of AD effect at home. There is huge market in the developed countries and the emerging economies, which will appreciate a AD TV in the living room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not exist in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear. Consumers can bring the experience of AD movie theatres and AD theme parks at home. This product will benefit all ages. Watching a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or Star War movies at home in AD and does not need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is video games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment. Obviously, video game companies need to work in this direction as well. To make and dedicated team need to put their heart and soul into this project to reach the customers with a most awaited product. It is a challenging project and the most difficulty I am facing while compiling a marketing plan is to perform a competitor’s analysis. I would like to know whether Samsung, Panasonic, or Sony is in this race. What is their market position? If the competitor would be competing for the entire market or one specific market segment? What are strengths and weaknesses of the competitor? The response to these questions would be crucial for my marketing plans. In addition, I will be working with my team in close relation to define the strategies to implement plan with success. Additional information required to make most informed strategic decisions are SOOT analysis of my company, a primary marketing strategies required to target above mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will implemented using up’s of marketing to create a brand image. Samsung 10 changes need to be met. Ensure that customers are satisfied with the product purchased; if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. Most of the more important items are ensuring sales agencies and management continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and detailed analysis of the global AD television market has been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats. How to cite Mountain Dew, Papers

Logical Fallacies Exercise free essay sample

I. Identify the fallacies of sufficiency committed by the following arguments, giv ­ing a brief explanation for your answer. If no fallacy is committed, write no fallacy. 1 1. The Daily News carried an article this morning about three local teenagers who were arrested on charges of drug possession. Teenagers these days are nothing but a bunch of junkies. Hasty Generalization – not enough examples. 2. If a car breaks down on the freeway, a passing mechanic is not obligated to render emergency road service. For similar reasons, if a person suffers a heart attack on the street, a passing physician is not obligated to render emergency medical assistance. Weak Analogy – a physician has taken an oath to help people, but a mechanic hasn’t. 3. There must be something to psychical research. Three famous physicists, Oliver Lodge, James Jeans, and Arthur Stanley Eddington, took it seriously. Appeal to unqualified authority. Physicists aren’t authorities on psychical research. We will write a custom essay sample on Logical Fallacies Exercise or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. The secretaries have asked us to provide lounge areas where they can spend their coffee breaks. This request will have to be refused. If we give them lounge areas, next theyll be asking for spas and swimming pools. Then it will be rac ­quetball courts, tennis courts, and fitness centers. Expenditures for these facili ­ties will drive us into bankruptcy. Straw Man. The real issue, lounge areas, is distorted to include pools and other things. 5. The accumulation of pressure in a society is similar to the build-up of pressure in a boiler. If the pressure in a boiler increases beyond a critical point, the boiler will explode. Accordingly, if a government represses its people beyond a certain point, the people will rise up in revolt. Analogy – The similarity between psychological pressure and pressure in a boiler seems reasonable, so this one seems relatively strong. 6. A few minutes after Governor Harrison finished his speech on television, a devastating earthquake struck southern Alaska. For the safety of the people up there, it is imperative that Governor Harrison make no more speeches. False Cause – there is no causal connection between the speeches and the earthquake. 7. No one has ever been able to prove the existence of extrasensory perception. We must therefore conclude that extrasensory perception is a myth. Appeal to Ignorance. 8. Lester Brown, universally respected author of the yearly State of the World report, has said that the destruction of tropical rain forests is one of the ten most serious worldwide problems. Thus, it must be the case that this is indeed a very serious problem. Argument by Authority – since Brown would be educated and informed about worldwide problems, this would be a relatively strong argument and not a fallacy. 9. Federal officers assaulted the family of Randy Weaver in northern Idaho, killing his wife, and they were also involved in the destruction of the Branch Davidian compound in Waco, Texas, with great loss of life. The conclusion is clear that federal officials are just a pack of killers. Hasty generalization – not enough samples are cited. One might argue that this is a case of Missing the point or Suppressed Evidence, since the fact that that Federal officers have done these things is not enough evidence to conclude that they are killers – there would be other relevant information needed to make this conclusion from the premises given. 10. Pianist Ray Charles says that Sinclair paints are groovy. We can only conclude that Sinclair paints are very groovy indeed. Appeal to Unqualified Authority. Ray Charles is a (blind) singer, so he has no relevant authority about the â€Å"grooviness† of paints. 11. Probably no life exists on Venus. Teams of scientists have conducted exhaustive studies of the planets surface and atmosphere, and no living organisms have been found. Argument by Authority – since scientists who have studied Venus are cited, they are the people who know this information better than anyone else. 12. We dont dare let the animal rights activists get their foot in the door. If they sell us on the idea that dogs, cats, and dolphins have rights, next it will be chickens and cows. That means no more chicken Kiev or prime rib. Next it will be worms and insects. This will lead to the decimation of our agricultural industry. The starvation of the human race will follow close behind. Straw Man. The real issue (that dogs, cats, and dolphins have rights) is exaggerated and the exaggeration is used to discredit the real issue. 13. No one would buy a pair of shoes without trying them on. Why should anyone be expected to get married without premarital sex? Analogy. The issue here is whether trying on a pair of shoes is a good analogy for sex. It has the similarity of someone trying something before they decide whether they like it or not. But it has major weaknesses; sex involves another person, not just an inanimate object; sex involves caring for the feelings of the other person, while wearing shoes does not involve caring for the feelings of the shoes; and studies have shown that trying sex before marriage has no real connection with the level of sexual satisfaction within marriage. 14. No one has proved conclusively that Americas nuclear power plants constitute a danger to people living in their immediate vicinity. Therefore, it is perfectly safe to continue to build nuclear power plants near large metropolitan centers. Appeal to ignorance. 15. There are more churches in New York City than in any other city in the nation, and more crimes are committed in New York City than anywhere else. So, if we are to eliminate crime, we must abolish the churches. False Cause Fallacy. There is no causal connection between number of churches and amount of crime. II. Answer true or false to the following statements: 1. If an arguer cites a statement by a recognized expert in support of a conclusion and the statement falls within the experts range of expertise, then the arguer commits an appeal to unqualified authority. FALSE – this would an appeal to qualified authority. 2. If an arguer cites a statement in support of a conclusion and the statement reflects the strong bias of its author, then the arguer commits an appeal to unqualified authority. TRUE 3. In the appeal to ignorance, the arguer accuses the reader or listener of being ignorant. FALSE – appeal to ignorance is saying lack of proof constitutes proof. 4. If an attorney for the defense in an American or Canadian criminal trial argues that the prosecution has proved nothing beyond a reasonable doubt about the guilt of the defendant, then the attorney commits an appeal to ignorance. In one sense this is true – but the issue in court is that your guilt has to be proven beyond a reasonable doubt, so this is an acceptable appeal to ignorance. 5. Hasty generalization always proceeds from the particular to the general. TRUE 6. The post hoc ergo propter hoc variety of the false cause fallacy presumes that X causes Y merely because X happens before Y. TRUE 7. If an argument concludes that X causes Y simply because X and Y occur over the same time interval, then the argument commits a false cause fallacy. TRUE 8. If the conclusion of an argument depends on the occurrence of a chain reaction of events, and there is good reason to believe that the chain reaction will actually occur, the argument commits a slippery slope fallacy. FALSE This would be a slippery slope argument, but not a slippery slope fallacy. 9. The fallacy of weak analogy always depends on an alleged similarity between two things or situations. TRUE 10. If an argument from analogy depends on a causal or systematic relationship between certain attributes, and there is good reason to believe that this relation ­ship exists, then the argument commits no fallacy. TRUE III. Identify the fallacies of relevance and sufficiency committed by the following arguments. If no fallacy is committed, write no fallacy. 1. On our first date, George had his hands all over me, and I found it nearly impos ­sible to keep him in his place. A week ago Tom gave me that stupid line about how, in order to prove my love, I had to spend the night with him. Men are all alike. All any of them want is sex. Hasty Generalization – sample group is too small. 2. Tagging by graffiti artists has become a terrible problem in recent years. Obvi ­ously our schools are stifling the creative spirit of these young people. Missing the point – the obvious conclusion would be something about discipline. 3. Iraqi dictator Saddam Hussein has promised to treat the Kurds and Suni Muslims in Iraq with respect and dignity. Also, he has promised to abandon his earlier plans for becoming the dominant power in the Middle East. However, Hussein is a notorious liar and an outright murderer. Therefore, we should not trust these promises for a minute. Ad Hominem – but this one is not a fallacy – in this case Hussein’s character is relevant information. 4. Senate Majority Leader Tom Daschle argues that ethanol should be added to gasoline to reduce air pollution. But of course Daschle argues this way. He represents South Dakota, which is loaded with grain growers, and ethanol is manufactured from grain. Thus, we should ignore Daschles arguments. Ad Hominem Circumstantial – attacks motives. 5. World-famous paleontologist Stephen Jay Gould says that the dinosaurs were killed by a large asteroid that collided with the earth. Furthermore, many scien ­tists agree with Gould. Therefore, we conclude that the dinosaurs were proba ­bly killed by an asteroid. Appeal to authority – since a majority of scientists agree on this point and they are the people who would know, this is relatively strong. 6. Emily has bought over 100 tickets on the weekly state lottery, and she has never won anything. Therefore, the likelihood increases every week that she will win something if she continues to buy tickets. This is a particular example of a False Cause argument, known as the gambler’s fallacy. The fact that one has lost at a gambling game for a long time doesn’t change their chances at winning the next time. For instance, if you are betting on a coin toss, and the coin has come up heads 5 time in a row, the chances of it coming up tails the next time is still exactly 50%. 7. Johnny, of course I deserve the use of your bicycle for the afternoon. After all, Im sure you wouldnt want your mother to find out that you played hooky today. Threat – appeal to force/fear. 8. As a businessperson you certainly want to subscribe to Forbes magazine. Virtu ­ally all the successful business executives in the country subscribe to it. Appeal to the people/Vanity 9. Ellen Quinn has argued that logic is not the most important thing in life. Appar ­ently Ellen advocates irrationality. It has taken two million years for the human race to achieve the position that it has, and Ellen would throw the whole thing into the garbage. What utter nonsense! Leads away from the real issue (Quinn’s argument that logic is not the most important thing in life) – Red Herring. 10. When water is poured on the top of a pile of rocks, it always trickles down to the rocks on the bottom. Similarly, when rich people make lots of money, we can expect this money to trickle down to the poor. Weak Analogy – there is no particular similarity between pouring water on rocks and what happens when people earn money. 11. Extensive laboratory tests have failed to prove any deleterious side effects of the new pain killer lexaprine. We conclude that lexaprine is safe for human consumption. Appeal to ignorance 12. Environmentalists accuse us of blocking the plan to convert Antarctica into a world park. In fact, nothing could be further from the truth. Antarctica is a huge continent teeming with life. It is the home of millions of penguins, seals, sea birds, and sea lions. Also, great schools of finfish and whales inhabit its coastal waters. Red Herring. Real issue: Blocking the plan to convert Antarctica into a world park. 13. Marge Schott, minority owner of the Cincinnati Reds, has argued that profes ­sional baseball should be exempt from federal antitrust legislation. But consider this: Schott is a disgusting racist bigot who speaks approvingly of Adolf Hitler. Clearly, we should ignore her antitrust arguments. Ad Hominem Abusive. If the arguer showed that Schott’s position as the minority lead of the Reds affected his argument, it could be a strong Ad Hominem Circumstantial. But the information given is totally irrelevant to the real issue. 14. The operation of a camera is similar in many ways to the operation of an eye. If you are to see anything in a darkened room, the pupils of your eyes must first dilate. Accordingly, if you are to take a photograph (without flash) in a darkened room, the aperture of the camera lens must first be opened. Argument by Analogy. There seem to be relevant similarities between the eye and a camera lens, so this would be relatively strong. 15. Certainly Miss Malone will be a capable and efficient manager. She has a great figure, a gorgeous face, and tremendous poise, and she dresses very fashionably. Missing the point. The premise about her figure, etc. , is irrelevant to the conclusion about her being a good manager. 16. Dear Internal Revenue Service: I received a notice that my taxes are being audited for last year. But you have no right to do this. The deadline for filing a return was April 15, and I filed my tax return on April 12-a full three days before the deadline. Missing the Point: The premise about the filing deadlines is irrelevant to the conclusion that the IRS has made a mistake. 17. To prevent dangerous weapons from being carried aboard airliners, those seek ­ing to board must pass through a magnetometer and submit to a possible pat ­down search. Therefore, to prevent alcohol and drugs from being carried into rock concerts, it is appropriate that those entering submit to similar search procedures. Analogy. It’s not clear that this is a relevant analogy. It’s not clear that alcohol and drugs are similar enough to dangerous weapons to make the analogy work. 18. Mr. Flemmings arguments against the rent control initiative on the September ballot should be taken with a grain of salt. As a landlord he would naturally be expected to oppose the initiative. Ad Hominem Circumstantial. It’s likely that Flemming’s being a landlord should be taken into account, so this is relatively strong. But still, his arguments are what are at issue, not his motives. 19. India is suffering a serious drought, thousands of children are dying of starvation in their mothers arms, and homeless beggars line the streets of the major cities. Surely we must give these poor downtrodden people the chance of bettering their condition in America, the land of wealth and opportunity. Missing the Point. The premise that people in India are suffering would most clearly lead to the conclusion that other people in the world should help them out, give them food, help them grow their own food, etc. , but not that we should bring them to America. 20. Members of the jury, you have heard Shirley Gaines testify that the defendant did not offer to perform acts of prostitution for the undercover police officer. But Gaines is a known prostitute herself and a close friend of the defendant. Also, only a year ago she was convicted of twelve counts of perjury. Therefore, you should certainly discount Gainess testimony. Strong Ad Hominem. Since all of the information is relevant to Gaines’ trustworthiness, it is a strong argument, even though it’s an Ad Hominem. 21. It is ridiculous to hear that man from Peru complaining about Americas poverty. Peru has twice as much poverty as America has ever had. Red Herring. The issue is America’s poverty, not Peru’s poverty. 22. Angela complains that the problems on the algebra test were too hard. But have you ever seen the way Angela flirts with that good-looking quarterback on the football team? Shes constantly batting those long, black eyelashes at him, and her tight-fitting sweaters leave nothing to the imagination. Angela should pay more attention to her studies. Red Herring. The issue is the difficulty of the exam, not Angela’s behavior. 23. Nobody has ever proved that immoral behavior by elected officials erodes pub ­lic morality. Therefore, we must conclude that such behavior does not erode public morality. Appeal to ignorance. 24. Freedom of speech is guaranteed by the First Amendment. Therefore, your friend was acting within his rights when he shouted Fire! Fire! in that crowded theater, even though it was only a joke. Accident. This action is specifically excluded from First Amendment rights. 25. No one, upon encountering a watch lying on a forest trail, would expect that it had simply appeared there without having been made by someone. For the same reason, no one should expect that the universe simply appeared without having been made by some being. Analogy. Whether this is a strong or weak analogy has been debated throughout history, and people are fairly evenly divided about it! 26. On Monday I drank ten rum and Cokes, and the next morning I woke up with a headache. On Wednesday I drank eight gin and Cokes, and the next morning I woke up with a headache. On Friday I drank nine Bourbon and Cokes, and the next morning I woke up with a headache. Obviously, to prevent further head ­aches I must give up Coke. Missing the Point or False Cause. The obvious conclusion (and the real cause) is to give up the alcohol, not the Coke. 27. Former Senate majority leader Trent Lott announced in a press conference that homosexuality is a sin. In view of Mr. Lotts expertise in religious matters, we must conclude that homosexuality is a sin, just as he claims. Argument from Authority. The issue here would be whether Trent Lott is an expert on the issues of homosexuality and sin. There’s not enough information given to establish it one way or another at this point. 28. Some of the parents in our school district have asked that we provide bilingual education in Spanish. This request will have to be denied. If we provide this service, then someone will ask for bilingual education in Greek. Then it will be German, French, and Hungarian. Polish, Russian, Chinese, Japanese, and Korean will follow close behind. We certainly cant accommodate all of them. Straw Man. The real issue is bilingual education in Spanish, which is exaggerated to include a lot of other languages.

Learning About Starfish

Learning About Starfish Starfish are fascinating creatures. With their   bumpy, five-armed bodies, its easy to see how they got their  name, but did you know that starfish arent really fish at all? Scientists dont call these ocean-dwelling  creatures starfish. They call them sea stars because they arent fish. They dont have gills, scales, or backbones like fish do. Instead, starfish are invertebrate  marine organisms tbhat  are part of the family known as  echinoderms. One feature that all echinoderms have in common is that their body parts are arranged symmetrically around a center point. For starfish, those body  parts are their arms. Each arm has suckers that help starfish, who dont swim, move along and capture prey. Most of the 2,000 species of starfish have the five arms that inspired their name, but some have as many as 40 arms! Starfish can regrow an arm if they lose one. Thats because their vital organs are located in their arms. In fact, as long as an arm has part of the starfishs central disc, it can regenerate an entire starfish. At the end of each of a starfishs five to forty arms is  an eye that helps them locate food. Starfish eat things like clams, snails, and small fish. Their stomachs are located on the underside of their central body part. Did you know that a starfishs stomach can come out of its body to envelop its prey? Another striking fact about starfish is that they dont have brains or blood! Instead of blood, they have a water vascular system that helps them breathe, move, and expel waste. Instead of a brain, they have a complex system of light - and temperature-sensitive nerves. Starfish  live only in saltwater habitats but are found in all Earths oceans. They vary in sized based on the species but are usually between 4 and 11 inches in diameter and can weigh up to 11 pounds. The lifespan of a starfish also varies by species, but many live up to 35 years. They can be found in a variety of colors such as brown, red, purple, yellow, or pink. If you are fortunate enough to find a starfish in a  tide pool or the ocean, you can safely pick it  up. Just be very careful not to harm the starfish and make sure to return it to its home. Learning About Starfish To learn more about sea stars, try some of these excellent books: Starfish by Edith Thacher Hurd is a Lets-Read-and-Find-Out About story about starfish  and how they live in the deep blue sea. One Shining Starfish by Lori Flying Fish is a colorful counting book featuring starfish and other ocean-dwelling creatures.   Star of the Sea: A Day in the Life of a Starfish by  Janet Halfmann is a beautifully-illustrated book that weaves facts about starfish into a delightfully captivating tale. Seashells, Crabs and Sea Stars: Take-Along Guide by Christiane Kump Tibbitts introduces a variety of marine life, including starfish. It includes tips for identifying several marine-dwelling creatures and features fun activities to try. Spiny Sea Star: A Tale of Seeing Stars by Suzanne Tate provides easily-accessible facts about starfish with adorable illustrations. Sea Star Wishes: Poems from the Coast by Eric Ode is a collection of  ocean-themed poems, including those about starfish. Memorize a starfish poem or two as you study sea stars. Resources and Activities for Learning About Starfish Spend some time researching and learning about starfish using your library, the Internet, or local resources. Try some of these ideas: Learn more about how starfish see with the eyes at the end of each of their arms.Research starfish anatomy. Learn how they eat, breathe, and move.Visit an aquarium or a fish store to see live starfish up close.If you live near a beach, look for starfish in the tide pools.Make a diorama featuring starfish, their habitat, and their prey.Create an ABC book about starfish.Do some research to find out what creatures other than starfish are members of the  echinoderm family.Learn about the dangers,  such as predators and pollution, that starfish face. Starfish, or sea stars, are enchanting creatures who play an important role in their environment. Have fun learning more about them! Updated by Kris Bales

How to Answer the 5 Most Common Interview Questions

How to Answer the 5 Most Common Interview Questions In a 1981 interview, TV journalist Barbara Walters famously asked actress Katharine Hepburn, â€Å"What kind of tree are you?† Ever since then, the tree question has been a byword for out-there interview questions. And while you probably won’t get any tree-based questions in your next job interview, you should be prepared for open-ended questions designed to test your readiness for a job. Here are some answers and strategies you should have in your pocket for when an interviewer asks you a question slightly outside of your resume.1. What are some of your strengths and weaknesses?Relax. The interviewer isn’t expecting a full audit of your personal failures or a speech about how you remind yourself of Mother Theresa and Mark Zuckerberg. When you’re asked about your strengths, make sure your answer is directly relevant to the job you’re interviewing for. If you’re interviewing for a sales position, mention your knack for turning a slammed door i nto a promising lead. Or if you’re under consideration for a management position, talk about how your leadership led your former group to its best year ever.For your weaknesses, don’t answer with something that will likely make the interviewer roll their eyes, like â€Å"I work too hard† or â€Å"I love my job too much.† Instead, be honest- but again, make sure it can be spun as a positive for the specific role you’re seeking. For example, instead of saying that you work too hard, say that you have a tendency to try to solve every problem that comes along.The key is to  make sure the interviewer knows you’re aware of your limitations. In this case, you could say that you tend to take on a lot, but that you’re aware of the need to work with the team to find solutions together instead of putting it all on one person. A little self-awareness goes a long way.2.  What was your reason for leaving your previous  job?Chances are, the in terviewer will ask you why you’re looking to leave your current job- or if you’re currently unemployed, why you left your last job. If it’s the former, stress that you’re seeking to grow by taking your skills and experience to the next level with this job. If it’s the latter, and you left your last job under less-than-ideal circumstances (like being fired), don’t panic. Emphasize that the job wasn’t a good fit for you, and you’re seeking a job that fits with your long-term goals (with a bit of explanation of what those are and how they relate to the job you’re trying to get).3. What are your salary expectations for this position?Asking what kind of salary you’re expecting may just be the interviewer’s way to determine what you expect from the job. It’s a risky question to answer- too high a salary, and they might think you’ll jump ship for the next high-paying opportunity that comes along. Too low, and that could impact the salary and benefits they propose to you as part of a job offer. It’s okay to punt this one a little- explain that you’re flexible on salary depending on the role and benefits package and would be happy to discuss that further in the future.4.  Tell me about yourself .When an interviewer asks you about yourself, this is not the time to talk about your hometown, your elementary school spelling bee trophies, or your allergies. They want you to cherry-pick your bio to show whether you’ll fit at their company, in their open  position. Here’s where a quick summary of your relevant education would come in handy, along with  an overview of jobs you’ve had in the field or other experiences appropriate to the job itself. This is something you can prepare ahead of time- just a few sentences outlining who you are as a professional and what makes you a strong candidate for the position.5. Tell me about a time you solved a d ifficult problem.Another popular interview tactic is to have the candidate tell a story about a time they demonstrated a particular skill, like problem solving. Before you go into the interview, think about the skills you’d like to emphasize and come up with a few (honest!) anecdotes about how you applied those in real life. Write them down, or at least jot down notes; that will help them stick in your head and make them easier for your brain to â€Å"grab† when you’re on the spot.If you do know what kind of tree you would be, great! You’re all set if that somehow comes up. Much more likely, you’ll see questions like these. The more you think about them beforehand, the more ready you’ll be to answer them like a pro.

One Year Action Plan based on based on Epstein's 6 Types of Essay

One Year Action Plan based on based on Epstein's 6 Types of involvement - Essay Example Such feasibility studies were done to ensure that the action plan was measurable, specific, time-bound and achievable. These factors were not considered only in the selection but also in the implementation of the plan. As much as possible, over elaboration and sensationalism were avoided. To this effect, the action plan comes with specific activities on what needs to be done to achieve the set targets. These measures indeed make the implementation of the 3-way Action Plan feasible as there are clearly stated measures for achieving the objectives. In the academics for instance, it is stated for example that ways of achieving goal one would be â€Å"Parent involvement, increase in Benchmarks, six weeks test, report cards, TAKS testing†. With measures of this nature running through all the goals, the implementation of the plan is indeed feasible. Factors that will Support the Plan As suggested by Epstein, there have been specific factors picked from the home, community as well as the school as supporting factors for the successful implementation and achievement of the action plan. ... h the academic goals where students will be taken through reinforced lessons in the areas of reading, spelling and the organization of academic competitions to boost students’ desire to learn more. Factors that will Hinder the Plan Not withstanding the carefully crafted factors above, there is no denying the fact that there are still foreseeable factors that may possibly hinder the successful implementation of the Action Plan. Some of these factors include the fact that there may be conflict of targeted goals between the home and the school in one hand and the community and the school at the other hand. This is to mean that there is the likelihood that goals that the home may want to achieve in this period of one year may not just be different from that of the school but opposite to it, causing a lot of inconvenience in striking the balance of pursuing both goals. The same is true for the community. Again, since Epstein suggests that the implementation of the action plan shoul d be out of a collaborative effort between the school and other stakeholders, it is expected that there will be maximum cooperation from the home and community. However, there could be the likelihood that these agents or stakeholders may not have enough time to participate in the implementation of the Action Plan. There could even be apathy on the part of some stakeholders. Financial inadequacies are also hindrances that cannot be overlooked. Extent to which the action plan already supports the Partnership that already exists in School Farlex (2011) explains that â€Å"a relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal† As the adage goes, â€Å"there is nothing new under the sun†. As a matter of

Electronic medical record implementation in correctional facilitites Essay

Electronic medical record implementation in correctional facilitites - Essay Example The significance of assessable and consistent medical records continues to be the objective of the health care and correctional facilities. The usefulness of electronic medical records cannot be underestimated. Electronic medical records will serve as the core source of information for patient care. The utilization of information technology to keep records allows capturing, processing and integration of more data. This will provide meaningful information as well as contribute to the knowledge of authorized users for lawful uses. In the contemporary world, people have increasingly become aware of their rights. People have become empowered, and thus demand for better services from servicer givers. As such, there is the need to implement electronic record keeping and enhancing customer/patient expectations. The organization also needs to implement electronic record keeping so as speeding patient treatment. It usually takes some time before a patient’s record can be accessed from the manual record. Embracing information technology in record keeping will help expedite patient treatment (Rodin, Jennifer, & Sharon, 2012). Accessing records from online records will be taking less than a minute when there is an information technology technocrat in the records department. ... Adopting comprehensive electronic records is a long and expensive process. Financial and time cost is mainly involved in containing, managing, and recouping costs. Other direct costs that are a barrier to electronic records keeping are the cost of purchasing information technology equipment and training costs. Another organizational barrier is the fear of having the staff buy-in to the organizational change option. It is quite a challenging exercise to have the hospital staff to accept the option of having to change from manual means of record keeping to electronic record keeping. In correctional facilities that have already embraced electronic records, the management expressed that it is a critical challenge to convince the staff on the need for the organizational change. Many staffs have noteworthy concerns with regard to the anticipated upheaval and changes in their daily and routine activities. The concerns are usually compounded by ambiguity regarding the potential merits that t he new system will bring (Rodin, Jennifer, & Sharon, 2012). Correctional facilities also encounter training barriers. Organizations experience tremendous logistical challenges in training virtually the staff and the community on how to use electronic records. The organization needs to enlarge their information technology staff to operate with electronic records vendor in a bid to customize the system. This includes adding information technology knowledgeable clinicians who would bridge the conversation involving practice and technology. The organization may also lack a change agent to help it midwife the process of system changeover (Borkowski, 2009). During organizational change, it is essential to have an appropriate change agent to

Marketing Strategy for Print Media

Marketing Strategy for Print Media 1. Introduction and Background About print media it is said that action people do in their daily lives, their sayings and the style adopted by them to say something is actually directly influenced and affected by their readership activity of news paper, whatever they read in the newspaper and see, it affects their actions. And this would be very true to say that print media was and is the major factor in developing and promoting the popular culture, few years back book reading was a very popular activity and was a very influential source for educating people. If we analyze in the recent history of media, it would be very difficult for us to ignore the importance and impact of the print media in peoples lives. Media is basically categorized in two famous segments named as print media and electronic media, electronic media is the one using electromechanical energy to give access for its contents to customer or target group, initially it was in the form of audio, video, multimedia presentation and CD ROM etc. now wit h passage of time becoming more advance in the form or more digital. Now the static one which is mainly print media, and this also very often use electronics to produce the contents but actually do not use electronics to be delivered to the end user or customer. News papers are actually customary publications of the contents like news, advertisements and entertainments etc. The total number of daily news papers around the world in 2007 was 6580,and about 395 million copies daily had been delivering at that time, but after global financial recession of 2008 a very significant decrease in the circulation of news papers and advertisements was seen. Global recession was not the only factor, a rapid growth in digital media and online alternatives to print media are also the root cause for this decline. And how come it is possible for us to ignore print media as it has contributed a lot to update the people about news and without any doubt it has the power to change the trend or to make the trends like fashion, food and other cultural programs. In this marketing project I have tried to establish that what is going to happen with print media in the future, which was and is a very powerful source for providing knowledge and to keep them up to date about what is happening in the world. And off course this is very unfortunate that print media in the current date is going towards decline at a high rate, a lot of reasons are there which have made the situation of print media like where it stands today. In this report I have tried to establish from different school of thoughts the future of print media, and their perspectives are mentioned about reasons that print media is suffering today, and what are the possible solutions and strategies print media can adopt to come out of this situatio n. 1.1 Case Study over Berlingske newspaper As a case study I have chosen Danish daily news paper Berlingske which is owned by a largest news publishing group Berlingske media. Among many other brands berlingske daily news paper is also a product of Berlingske media,1749 was the year when the foundation of Berlingske media were laid down, and at that time it was published for the first time. The history of Berlingske Media has a long story of success, and truly they are proud of it and have a big influence from the level of nationwide to local level titles. In 2011 the group has reached to the age of 261 years, and from Jutland to Sealand group is well-known, and group has its headquarter in the center of Copenhagen. Until the date group has the 2850 employees working for it, 1100 out of them employed in the head office. Today after a long struggle Berlingske media is now able to deliver the contents for web, radio, web-TV and print etc. Berlingske media has successfully produced very famous brands; some of them are Berlingske, B.T, ErhvervsBladet.dk, Urban, Dagbladet, Holstebro, Folkebladet and etc.Berlingske media today is in the position that they are producing and publishing 11 daily news papers national and regional, and about 47 local weeklies. Along with this group is also publishing one free news paper, one weekly newspaper and one weekly magazine. Berlingske media has developed more than 60 websites, and have the opportunity of web services, they are also owner of one web shop and are currently having five mobile sites. About 200 Medias are working in the country under the group. Activities of Berlingske media are not limited only to the extent of producing and publishing but also it has produced its own press and has the facilities of printing and afterwards has the services of distribution . Total revenue generated as a result of these activities was 3583 m DKK in 2007. So this is not very strange to say that group has created a capacity for reaching up to 2.5 million Danes every week, this is a brief introduction and history about the Berlingske media group but important to mention here is that further in the report focus will be particularly on the Berlingske news paper which is truly one of the famous brand of Berlingske media. 2 Problem Definition and Objectives 2.1 Aims and Objectives To establish the opinions about future of print media from different school of thoughts, and to identify what changes in the strategies might change the situation. Aims of this report basically are mainly two, firstly to highlight the current situation of the print media and its future, secondly to some extent identifying the benefits and some possible successful strategies which might change the situation for print media. As it is already mentioned that as a case study Berlingske daily news paper has been chosen, so the main objective of this report is to purpose a possible marketing strategy for print media of Berlingske, so that it can be able to maintain its competitive advantage and leadership. 2.2 Research Question At the quite initial stage prior to this research project in a session we were asked by our supervisor Andreas to work together in group for the selection of the research topic, so all the instruction that were taught to generate the ideas and then turning the ideas into research question and objectives has been taken into considerations. For instance in the capability section it is mentioned that access to data is would be easy or not, as the author is an employee of a distribution company which delivers paid newspaper at night. So it was not a complicated matter for making a survey to get the data. So in the light of individual advice session with supervisor and theoretical work I have made my research question or the problem statement as follows. 2.3 Problem statement What would be the future marketing strategy of Berlingske newspaper to sustain itself in the presence of electronic media? 3 Conceptual framework 3.1 Literature Review After the World War (ii) like many other countries in Denmark news papers declined rapidly but particularly in the recent years the ratio was too high to decline and that is from 1,600,000 per day circulation to 1,130,000.Among almost 32 daily news papers Berlingske news paper is most prominent figure in the context of newspaper circulation. Berlingske media which is owned by a UK based Mecom Group plc has maintained its position in the industry after having different activities of mergers and alliances with other newspaper companies. Decline can be significantly analyzed as in 1993 74 percent of the mature population is been reading one newspaper daily, it decreased in 2006 to 72.5 and in 2008 it was 68.9 percent(Jauert, 2010). Danish daily news papers had a very sever war for the advertising revenue in the past, which resulted in the loss of revenue for many companies as they trapped in the competition and tried to lower down the prices and finally got a big loss. In 1995 Danish newspaper were sharing 35 percent of the overall advertising market which was in came down in 2005 with 27 percent and in 2008 it became 19 percent. And this situation developed because of the main route cause of internet advertisement (Jauert, 2010). As a solution to the problem Berlingske media now changed the strategy and started to publish two of the free new newspapers, and the loss for publication of these two was about 1 million DKK every day. They also had been affected by the major pronlem of the distribution for these papers, and many of the free news papers could not survive because of the decreasing revenue from advertisements and also because of having great difficulties and cost problem in distribution. A common distribution company was founded by â€Å"MetroXpree† and â€Å"24Timer† in 2007 (Jauert, 2010). Here its important to mention that in regards to paid news papers Berlingske here adopted the proactive strategy or in other words strategy is called first mover advantage,the cocept is presented by Vaccaro (2009) who mentioned two strategies,one is called proactive or assertive and the second is described as reactive or defensive approach,the difference between these two is the implementation of the strategy according to the changes happening around in the environment. Second one becomes activate when changes in the form of threat or opppurtunity already occurred, but in the proactive approach company has to be active before some thing from the external environment happened. So talking about Berlingske media it is very clear that they preferred the proactive approach as free launching of news paper Urban represents their activity. Then another free news paper comes in the market called Urban which is product of Berlingske Media, and statistics revealed by Dansk Oplagskontrol(Danish Bureau of Circulation) of 2008 showed that 15 weekly and 49 monthly magazines were there in the market, and according to Jauert weekly magazines were distributed in 1.8 million copies in 2008 whereas in the same year 1.140 monthly magazines were distributed. But this ratio has continnuosly been decreasing and as a result in 2006 it was 1.6 million for weeklies and 1.3 for monthlies and further in 2008 it became 1.4 million for weeklies and 1.3 million for monthlies and quarterlies (Jauert, 2010). It is now very clear that and also its been proven that print media is not off course dying but on the other hand growing worldwide, there is no doubt that digital world has captured most of the media and this is said to be their age but even in this situation print can not be avoided. The print media market now started offering a variety of product and is mainly divided into two broad categories which are respectively commercial printing and periodicals. Commercial printing is often used on some occasions context for example making of broachers and cards etc. but the periodical printing includes the products in the routine like newspaper circulation and magazines etc. (Kipphan, 2001) Today the business publishers are having a very bad advertising sales and the economy in many recent years could not contribute to the publishers, so to achieve the success in this digital era it is very important for publishers to come with variety of products and services, so they can fulfill the demand of the reader as well as of advertisers. (Jim Kilmetis, selling communications Inc, Future of Print,2004). Recently a new terminology has been introduced about the integrated media and marketing models, but to make this new model on the way of success and for the purpose of implementation it will obviously be a need of skilled and broad minded people. The fact of the matter is that there are off course some problems which readers and publishers face when using print publications, for readers the problem is that they can not be well addressed to the information they want acquire, from advertiser point of view after having a campaign for anything it is not possible to measure the affect. (Jim Kilmetis, selling communications Inc, Future of Print,2004). But in this kind of circumstances would it be possible to for print publishers to make a solution to the problem, and the answer is yes, off course they can have the opportunity of zero based assessment where they can understand to what extent their information structure is dependent on the print and advertising and what strategies can be adopted to align them in current market place. Not only this they also have a big advantage of technology to use for the progress on integrated media and marketing. Today technology became so fast that publishers can be able to control all medias by using an integrated platform. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). To achieve the success in the current date it is of vital importance for the publishers to make a shift, change is now necessary expertise are required to bring that change, it would be considered that what is demand of people how they want to acquire the information. Time is changed today, old models and theories are no longer very fruitful and now according to the changing environment many publishing companies have their websites to meet the competitive edge, as they are offering related services through these website but important point is to consider all this as an initiative. Internet features must be used for the purpose of distribution and other stages of the traditional publications. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). 3.2 Other Concepts from Related Work Here another perspective comes from Schibsted, a Norwegian news paper, this is said about it that if they would like to greet anyone visiting them, it is hand operated printing press which was actually bought by the founder of this group Christian Schibsted in 1856.This was initially established for only the purpose of printing, mean printing for others, but later on it started to make its own publishing, now the point which is to be noted that there is no doubt that the company did not compromise for presenting their machine as a proud for them, but even then this is also the fact of the matter that they are now trying to run away from the print. As they got a loss in having activities in the print publications, And like many others they also adopted the policy for being online and got 35 percent of the operating profit after activating online activities. (The Economist, 2006) The news paper industry after the success news of Schibsteds started to join their footsteps, as industry was declining day by day, but this successful experiment of being online by Schibsteds changed the environment to a great extent. Schibsteds actually developed a web site for their established news paper industry and also many others like Sesam a search engine comparable with Google etc. But if talking about the news paper industry particularly then the situation is very alarming that even Schibsteds seemed like hopeless. (The Economist, 2006) Ron Miller suggests that if we analyze and compare the situation in the context that in the past if we wanted to establish a set up for the news publication or for the magazine production, that was clearly meant to have a good resources and wealth to do that, he mentioned that in the past news paper industry had been relied very much to make the news paper available for us, and they got a lot of benefit out of this. But today the situation is changed totally. (Miller, 2009) Miller further describes the situation in the way that today it became very easy for any kind of content publications to deliver it online. There is no need of big staff and large set up like a factory process to achieve this, not only this it is very obvious that ad dollars is moved to internet now. And now this is happening in a very speedy process that now we get the news right after it occurred. So due to these circumstances now the situation is happened to be like that newspaper industry failed very badly. Considering the 2009 statistics of FOLIO 279 magazines were closed, and only 77 became possible to launch,105 newspapers were closed in the start of 2009.This is not the case only with the small business of newspaper industry, it happened with large companies as well, for instance New York Times is rapidly declining towards destruction and has come to the level that they now considering to sale their Manhattan headquarters. (Miller, 2009) Dan Haight described a particular segment of advertisement that advertisers became very smart today, as they dont hesitate to adopt any kind of medium to reach their consumer. He feels that this is very possible that advertisers will used to go at the door steps of their consumer and ask for the consumption in very near future. Further He described the situation about the future of print media that it has to focus on the advertising, Haight believes that in future off course print is going to play an important role, the only need is that print media should be able to carry the messages from the advertisers and at the same time advertisers would have to keep in mind that they advertise exactly what consumers demand is and at the appropriate time when consumer really want to consume this. Because as technology becoming advance day by day, the consumers are getting more empowered so in this situation there are almost no chance for advertisers to make any mistake or error. (Haight, 2005) According to Gene Gable the defenders or the supporters of print media are always been arguing that print media due to its nature of giving the impression of touch will not lose its position with other medias of digital world.Defenders of print media said that you can take the news paper with you into bathroom,but at the same time from other side very comprehensive answer comes that off course is true what is been argued by supporters but what about the new generation who is coming with the digital world. And after analyzing different surveys and statistics here Gable describes the situation about the current existence of ours, according to him the situation of print media decline is more sever among the kids and in the age group of 65, He further explains that may be they are very much used to for the internet, they buy a very few news paper today. (Gable, 2007) Gable also mentioned that predictions of Dire publications about the sever decline of news paper industry were quite true as many of the analysts showed that this situation can be even worst. In America the decline in the newspaper industry circulation was 2.8 percent daily and 3.4 percent on Sunday, if talking internationally the trend is also downward as in the biggest newspaper industry of China the revenue by ad decreased by 15 percent and also the ratio of newspaper readers decreased very much about 1.3 percent since 2003 and it was said by government that industry is entered an ice-age. The case with the developed and established industries is also not very much satisfactory, as in Germany the ratio of circulation declined by 9.35 percent, in France by 5.7 percent ,Italy 4.49 percent, Netherlands 11.13 percent, Denmark 11.5 percent and the united kingdom 12.5 percent. (Gable, 2007) In another article by Ron Miller suggested that with passage of time media companies are caught up with recent changes that are brought by internet. Ron believes that if old media companies do not update themselves with these changes of recent history, they will become late in the game as this is very obvious that these rapid changes and the internet enabled media knows better delivery channel than old media. According to Miller problem actually occurs when old media companies treat the new digital world as a different thing to them, they separate internet from their traditional media. But author believes that this is wrong mindset as according to him they can open new horizons of success if they work together. He made his case strong by giving two examples; one of Greyson Chance who uploaded a song by playing a piano, other one is of Dave Carroll who also made a YouTube video of his song â€Å"United Breaks Guitars†. In both cases author describes that when were being picked up by the print publishers and TV, their views turned in millions, finally Miller concludes that if the old companies want to be on the path of success then it is vital for them to understand the different ways for combining with digital delivery channels (Miller, 2010). 3.3 SWOT Analysis To reshape a strategy for any company or to make a totally changed new one, it is very important to understand about the capabilities required to achieve the goal.SWOT analysis actually tells us about the health of a company and that where do it exist, this cannot be used to plan a new strategy or to give the solution for any existing deficiency in the organization. SWOT analysis is quite helpful in identification of problem area so it became easy for the people in management to take the decision accordingly. SWOT analysis consist of four parts to make an analysis of adopted strategy of any company, and to make this analysis successful and objective, this is required that company dont hesitate to be a critic of its own. And adaptation of such an analysis might lead the company to understand the areas where they are powerful and so they can emphasize on these areas to utilize the opportunities they can have. SWOT stand for strengths, weaknesses, opportunities, and threats. Two of them are the internal to the company, strengths and weaknesses is actually a measurement of where company does exist currently, whereas opportunities and threats are the external factor to company, after this stage of identifying and examining the both factors, then companies might be able to analyze them to make a balance between these factors. Strength of a company is very important to identify as it might be possible that company could not realize that what is they are good at, which is actually their strength, what are the key factors making company on the way of progress. Similarly the weakness is an area of the company where company is not performing well, it is important in this regard that sometimes misinterpretations of the things might lead a company toward a problem, misinterpretation means that something which was really important to the company but perceived as less important and could not be focused. But opportunities are some external factors happened in the environment that becomes favorable to your business, these factors extra ordinarily affect the business strengths, weaknesses, and threats and are helpful to improve the business. Threats are the external conditions that are not in favor of business of company, while doing business it is not very unusual that business face different threats, theses might o ccur at any time. Now by keeping all this into considerations Berlingske news paper is been analyzed to have an understanding of its current performance and capabilities, so talking about the strengths first it has been analyzed that since the Belingske news paper and media is the largest and oldest in Denmark so it has developed a strong customer base, as with the use of new technologies and strategies now capable for reaching about 2.5 million Danes every week. News paper has developed a strong relationship with their customers by fulfilling the demands of their customer. Berlingske has been considering the customer relationship mangment strategy to build the long term loyal relationship. Another strength of Berlingske is demand of its print publication from a specific segment of its customers,these are educated people and have the know how of business and also people from elite class,as their demand for the print publication in spite of all the revolution in technology and digital online media can not be decreased.so this demand for the print publication is increasing as a strength of Berlingske news paper. Also Berlingske has strong infrastructure, as it is already mentioned in the introduction of case study part that Berlingske management owns aroung 200 medias, and 11 dailies and similarly magazines and weekly newspaper, so it has proven that they have the right capabilities to manage all this, and due to best practice of CRM strategy implementation they have the strength of direct interaction with their customers and changing the policies accordingly. Berlingske news paper is today after a long struggle is recognized in all over Denmark and now Berlingske is name of brand. And recognition of the brand is a very powerful strength for any company, because some times for the purpose of making balance in some hard times, brand name can be used to adopt a different strategy to generate revenue by new ways. Weaknesses for Berlingske print publication is mainly like many other print publications that with changing environment of the digital world,print is seemed to be as outdated technology, along with this in the long journey of Berlingske, it has been under many different leaderships, and as every new management would have its own goals and priorities. So talking about the opportunities of Berlingske it is vital to mention that with the revolution in the online technology and digital media there are many positive outcomes for Berlingske print publication, first of all now with advancement in the technology it became easy and also very cheap for direct marketing with the customers, as it has been mentioned in case study part that berlingke group has developed more than 60 web sites,so to get a subscription for any willing customer it became very easy to do that just with click of mouse. So due to this more and more customers are being attracted. Also because of the advancement in technology and the use of computer has made Berlingske to produce their contents with a less investment or in other words cost is decreased to produce and deliver the content to the end user, and because of technology enabled factors bugdt with out any doubt is increased, that is a necessary element to maintain the competitive advantage for Berlingske. Regarding the threat one thing which I feel is necessary to mention that there was an opinion from one anayist that income which print publications have some times beomes equal to the cost for collecting news and other contents and then circulating and publishing them to the customers. So the actual revenue generator for print publications is advertisement dollar. So in the case of Berlingske this is also a threat that as advertisers now in this date increasingly prefer the online medium, so day by day this segment of decreasing advertisement is a biggest threat For Berlingske. 4 Research Methodology My project is a research based project. So I have to use some research approaches and methods or techniques to carry out this project. For this purpose I studied some books related to this topic. From these books I got the guidelines about how a research is conducted. First I would like to explain what is a research? Research is a systematic way to investigate the solutions of the problems. Research is not a single step but it is a brainstorming. It involves multiple steps that the researchers have to follow to conduct their research. I have also planned to follow the same research process to respond the research questions effectively. Through this process I was able to collect the data and then performed analysis based on that data. To get better understanding, research process is shown in the following figure. After exploring different research methodologies and techniques, I have made plan to use qualitative approach in my research project. This approach is suitable in a short period of time. This helped me to gather the data and find out the solution of the given research question. Under this approach I used different techniques to investigate the solution. 4.1 Literature review In this research project first I have planned to review the related literature in order to enhance my understanding on this area. I have planned to make literature review as the base of my research work. I studied and reviewed different articles, unpublished documents, journals and papers, books of different authors on the topic ‘Print media and electronic media. Literature is the best tool particularly in my area of research to get the optimum data within short period of time. It is an effective and cheap source for data gathering. Literature survey may provide a strong foundation for further research (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). â€Å"‘Literature refers to all available research on this subject and ‘Literature Search refers to the process of finding the material and a ‘literature survey simply describes the literature which exists (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). This technique produces reliable and consistent data which can be analyzed and generalized with more assurance. Thus the data achieved is easy to manage and further field work is not involved (Verma Gajendra V, Mallick, K, and Neasham , Perspectives and Techniques, 1998). I have carried out a comprehensive literature review to explore what has already been done in this area, what are the strategies that push a business towards upside. Based on the literature I have tried to produce a quality of data (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). 4.2 Informal discussion Informal discussion has been carried out for this research study. Informal discussion means no preplanned schedule and no formal layout. It can occur at any time at any stage. I conducted informal discussion with the colleagues that are doing business study or have some sort of business experience. From informal discussion I got many new ideas and new directions for this research work. 4.3 Conduct Survey Survey is an excellent and cheapest way to retrieve the data from the users. I have also planned to conduct the survey in my research work. This technique is supportive to further evaluate the results. For this purpose a questionnaire has been prepared under the light of data that I have retrieved from literature and informal discussion. Questionnaire is designed in a careful manner so that it is easy for the users to answer them. Questions are clear and close ended. There is no redundancy among the questions (Preece, J., Rogers, Y., and Sharp, H., Interaction design: Beyond human-computer interaction, 2002). Target users of the survey are those who are doing business study or having business experience and background. 4.4 Case study-Berlingske newspaper: Case study is a qualitative approach in which we further narrow down our research. Similarly I have planned to conduct the case study in my project. Initially I have explored such business strategies due to which print media can survive in the presence of electronic media. But further I have investigated business strategies that particularly supportive for Berlingske newspaper. Because, I have chosen Berlingske newspaper as a case study in my research work. 5 Data Collection After declination of print media there is a great pressure on newspaper and magazines companies. They are losing their business and their revenue is coming down. Marketers have changed their trend and they switch on to the digital media. They have built their own sites. To survive in digital environment print media needs to switch online and they charge for contents online as they are charging previously. But this is not successful effort as readers pay for only those contents which they cannot fine anywhere or which is hard to replicable. For its survival print media needs to adopt the following strategies. They have to focus on different ways and business techniques to enhance its revenue. 5.1 Build Deeper Relationships Leading marketers have strongly realized the power of digital media. They are expanding the boundaries of digital innovation and spending much more on own web sites, mobile applications, interactive kiosks in order to deliver more targeted contents to the consumers. The